The iconic Rosy Glow blush has been reinvented in a new formula that blends seamlessly with the skin to flush the cheeks with an instant healthy glow. This powder blush reacts with the skin's PH and moisture level upon application, resulting in a long-lasting customized color. Skin remains fresh and radiant all day long. Its ultra-fine, lightweight texture glides on and melts into the skin, naturally blending for results that can be built up to your liking and a weightless, second-skin feeling.