A pigmented, matte lipstick formulated with hydrating ingredients for comfortable, longwear color in one swipe. This product is vegan, clean, cruelty-free, paraben-free, gluten-free, and talc-free. 📌 shade: NEW WHIP is a cool red wine. How pigmented is Lip Color? One coat of our Lip Color gives you full coverage with a smooth, even application. How long does Lip Color last? We formulated this lipstick to be long wear, so you can spend less time reapplying. What’s the finish of this lipstick? Lip Color has a matte, ultra-creamy, shine-free finish. Bamboo-derived blurring powder gives it a soft-focus effect. Is Lip Color drying? No. We formulated Lip Color with hydrating ingredients so you get a natural matte finish without flaking or peeling. For extra moisture and a super smooth base, you can prep lips with KUSH Lip Balm. Brand new in box, sealed. Authentic.