Olay Regenerist Retinol 24 Facial Moisturizer cream features a proprietary blend of Vitamin B3 + Retinol complex to hydrate skin for 24 hours. This fragrance-free, dye-free moisturizer absorbs quickly and goes deep into your skin's layers so you wake up every morning to younger-looking, radiant skin. Specifically formulated with anti-aging ingredients, - Niacinamide (Vitamin B3+) helps skin retain moisture keeping it seriously hydrated, aids in surface skin cell turnover and regeneration, and exfoliates to remove dull skin - Amino Peptides are the building blocks of skin cells, known to help skin look smoother and firmer. WHAT IT DOES *Hydrates skin for 24 hours *Visibly Improves: • Fine lines & wrinkles • Smoothness • Brightness • Firming • Dark spots • Pores WHO USES THIS *Skin Types: Normal, Oily, Dry Combination *Skin Concerns: Fine Lines & Wrinkles, Uneven Texture, Dullness, Dryness HOW TO USE 1. At night, cleanse your skin to remove dirt, oil, or makeup. If you feel like you need a little extra oomph, try a scrub. 2. Apply the desired amount and gently massage it into the skin until fully absorbed. 3. Use nightly for best results and apply SPF the following morning. BENEFITS INCREASE OVER TIME from skin's texture looking smooth to looking and feeling visibly firmer with less wrinkles. See true transformation after 28 days of consistent use.