New Book Change Ahead Carola Verschoor research and design business strategies

Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development. About the Author Carola Verschoor is the founder of GROH! She is an innovator, growth agent, brand builder, creative doer, marketing strategist and foodie. Her natural habitat is where innovation, marketing and design intersect. Review "This is a very timely and helpful book. It arrives at a point when researchers are looking to demonstrate that they are now more flexible, holistic and creative in the way they understand people's needs, and at a point when designers are looking to the customer insight industry for true revelations that can drive great design ideas. The book holds up a mirror to the research and design process and provides the reader with a mental model for going forward to combine the skills of the researcher and designer in driving fantastic design and innovation ideas." - Dr David Smith Director, DVL Smith And ESOMAR Vice President "Change Ahead argues that the integration of three disciplines-research, design, and business strategy -will allow us to build successful organizations that provide meaning to their people. This is a provocative thesis, passionately argued and beautifully illustrated with pr