Branding: In Five and a Half Steps by Michael Johnson

Branding: In Five and a Half Steps by Michael Johnson Publisher: Thames & Hudson Condition: Very Good Used Condition Retail Price: $50 Elevate your understanding of branding with this essential guide by Michael Johnson, a global leader in graphic design and branding. Originally retailing for $50, this well-kept book is in very good used condition. Branding: In Five and a Half Steps is a comprehensive visual journey, outlining the anatomy of successful brands. Johnson offers valuable insights into how brands connect emotionally, culturally, and economically with consumers. This book breaks down the brand-creation process into its basic elements, providing actionable insights that empower you to craft a compelling brand story. • Features case studies that illuminate why some brands resonate more than others • Over 1,000 vibrant illustrations that depict the world’s most iconic corporate identities • Learn the secret sauce behind successful brands, from typography to storytelling • Understand the nuances that influence consumer decisions Perfect for students, entrepreneurs, or anyone looking to dive deep into the world of brand marketing.