PERSONA COSMETICS eyeliner in plum. Brand new. It came in a two pack, but I only wanted the brown one. This eyeliner is sure to become your partner in crime, 24/7. It's creamy, waterproof, and ready to rock all day and party all night. You can take it to the lash line or the waterline, and it's going to glide on like a dream. Plus, the brown and plum shades are perfect for intensifying any eye color, anywhere. How to Use It: Use the pencil to precisely line your eyes or smudge the color during the first 30 seconds of application for a more smoky look.