Brand New – Without Tags Including Box & Dust bag What is GWP? GWP (Gift With Purchase) items are complimentary gifts from beauty brands when a purchase requirement is met. They are not sold in retail stores and typically do not include serial numbers, authenticity cards, or brand authentication — this is normal for GWP items. All products are sourced from authorized purchases and overseas promotions. Please Note: GWP promotions vary by country. An item offered in Asia, Europe, or the Middle East may not be recognized in the U.S., which is completely normal.