Advertising Creative: Strategy, Copy, - Paperback, by Altstiel Tom; Grow

This textbook, titled "Advertising Creative: Strategy, Copy, and Design" by Jean M. Grow, Tom Altstiel, and Marcel Jennings, is a great resource for anyone interested in the subject of advertising. With 488 pages, it covers topics such as strategy, copy, and design in a comprehensive and engaging manner. The book, published in 2019 by SAGE Publications, Incorporated, is a revised edition and comes in the form of a trade paperback. It measures 10.9 inches in length, 8.6 inches in width, and 0.8 inches in height. It is written in English and is suitable for use as a textbook.