What it is: A super-easy filling and shaping eyebrow pencil—now available in 12 shades to flatter every hair color, so anyone can be an expert. What Else You Need to Know: Goof Proof Brow Pencil features a custom tip that easily shapes, defines, and fills in brows. The soft, glide-on color creates naturally-full-looking, beautiful brows, and the spoolie-brush effortlessly blends the up-to-12-hour, waterproof color. Clinical Results: In a consumer panel survey of 109 women after 1 week: - 95% said it was easy to fill and shape brows In an instrumental test on 20 panelists: - Color lasted up to 12 hours In an instrumental test on 22 panelists: - Color was waterproof New in box