MILK MAKEUP Rise Mascara

Product Type: Mascara. What It Does: Lashes need a lift? This award-winning mascara is just what your down-trodden lashes need. Watch as they’re lengthened, curled, lifted, and voluminized for a natural (but never over the top!) look. Monoi oil and marigold extract help to condition and strengthen, too. How to Use It: Hold the wand at the base of your lashes and pull them up, using a zig-zag motion to catch each and every lash. More Reasons You’ll Love It: This product is 93% natural, vegan, clean, cruelty-free, paraben-free, and fragrance-free. About the Brand: MILK MAKEUP was founded by co-founder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty and fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are developed in-house at Milk Studios, their downtown NYC home.