NEW PURPLE SHAMPOO BELLAMI Professional Hair Care BLONDE BRILLIANCE 8 OZ

This sulfate-free purple shampoo relies on our H-2™ Complex to immediately neutralize brassiness while toning blonde and light-colored hair. Helps brighten and protect the hair fiber with the antioxidant-rich properties of Vitamin E. Leaves hair with brilliant shine and dimension. Bond-strengthening technology heals and prevents further damage and breakage. HOW TO USE: Massage 2-3 pumps of the shampoo into damp hair. Lather. Rinse. KEY INGREDIENTS: H-2™ Complex: a revolutionary blend of compounds with hydrophilic and hydrophobic components. By embracing these two properties, we’re able to target different areas of damage to achieve maximum resilience. The hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to the hair structure. The hydrophobic component restores the hair’s natural surface by replenishing the lipids stripped from the hair during hair services, such as color or heat styling.