Rare Beauty Soft Pinch Matte Bouncy Blush Color: Truth - soft plum A cushiony, cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred-matte finish. This bouncy, buildable formula has a putty-like texture that blends like cream and blurs like powder. It gives cheeks an airy, cloud-like flush with a smooth, weightless matte finish that won’t settle, emphasize texture, or dry out your skin. It’s water-, sweat-, and humidity-resistant and won’t transfer or smudge.