Stylish Blue Denim Jeans Gloria Vanderbilt 6

Trendy blue denim jeans featuring a detailed embroidered back pocket. Size 6 Renowed Gloria Vanderbilt trailblazers for the denim Jean History- Gloria Vanderbilt, a prominent figure in fashion, launched her denim line in the mid-1970s, creating what many consider the first designer jeans, featuring her signature and a swan logo, which became a cultural phenomenon. Here's a more detailed look at the history of Gloria Vanderbilt jeans: Early Influences: Before the jeans, Vanderbilt was known as a model, artist, and actress, and her family's wealth and influence played a role in her career. The Genesis of Designer Denim: In 1976, Mohan Murjani, a clothing manufacturer, approached Vanderbilt to create a line of designer jeans, and "Gloria Vanderbilt by Murjani" was born. Unique Features: The jeans were known for their tight fit, a departure from the looser styles of the time, and they featured Vanderbilt's signature embroidered on the back pocket and her swan logo on the front coin pocket. Instant Success: The jeans were an instant hit, and Vanderbilt's denim line became the best-selling one in America by 1979, surpassing competitors like Calvin Klein, Jordache, and Sasson. Marketing and Promotion: The brand was heavily promoted through television commercials and bus ads, with Vanderbilt herself serving as the spokeswoman, a novel approach at the time.