The Dr. Cook® Beta Bitless Bridle was developed by Dr. Robert Cook after years of research, inspiration, and perspiration! The Dr. Cook® Bitless Bridles are marketed all over the world and used in all disciplines. It is the most accepted and trusted 'bit free' bridle on the market. The Bitless Bridle allows the rider gentle, effective control and clear communication with painless pressure that is distributed around the whole of the horse’s head. Does NOT include reins.